Guess what? visibility alone will not help you to sell out your high ticket offers. What your coaching needs in order to sell out time and time again is positioning. In this episode, Regan shares that positioning your offer as the go-to solution within your niche is the surefire way to sell out your high ticket offers. Regan shares that our ideal client’s are smarter than ever and they are looking for unique solutions for their problems. Selling freedom, saving time, and making money won’t cut it anymore because everyone is selling that. Regan shares that positioning gives your potential client a new way of seeing how their problems can be solved by YOU as the coach/service provider, which when this is done right, this automatically makes you the go to choice.
In this episode, Regan shares how you can begin to shift from generic positioning to positioning yourself as the #1 choice to invest in when it comes time for your ideal clients to invest in themselves. Regan breaks down what makes an offer irresistible when it comes time to position it online. Regan shares that one of the best ways to position your offer for more profit is to rely on your expertise and learn how to highlight that as your signature, unique way to draw in new clients. Regan gives you the groundwork for you to begin to dive deep into your expertise so that you can begin to pull out your own unique concepts that make your positioning seductive.
Highlights from the episode:
– What qualities makes your offer irresistible when it comes to positioning yourself.
-How to go from generic positioning to unique AF positioning to sign more clients.
-Examples of how my client repositioned herself online to go from generic to unique AF
-How to think about your expertise in a new way to create your own unique concepts
-Journal prompts to kickstart your new positioning.
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Resources:
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The woman behind Regan Storm LLC coaching. Regan went from being a lost, overworked employee to a 6 figure sales + self-trust mastery coach. Now she is on a mission to help you do the same in your coaching business so this can be your forever job.