In this episode on Real Talk with Regan, she interviews her first guest on the podcast, Kierra Conover. Kierra is the owner of KLC the studio, a luxury marketing studio for solopreneurs and new businesses where her studio offers marketing strategy and also DFY marketing services. Kierra brings the HEAT in this episode as we dive into how to create a marketing strategy that actually helps you sign your clients based in expert-level marketing knowledge from her career and education. Kierra has worked for Fortune 500 companies and brings this knowledge to the online space, and she is revolutionizing how we market our online businesses. In this episode, Kierra talks about how to create a marketing strategy that includes: traffic, conversion, and retention. 

Kierra does not hold back in this interview. She lays out how you can make a marketing strategy that builds your brand for the long haul vs just constantly trying new trends, being obsessive about content, and wondering what to do to sign clients. Kierra deep dives into creating traffic for your business, how to convert potential clients, and then how to retain the clients that you already have with a luxury client experience. She also debunks myths around content marketing so that you don’t have to keep spiraling about your likes, saves, and reel views. This is hands down one of the juiciest podcasts you can listen to around marketing strategy. If you are ready to build a brand that is rooted in a sustainable marketing approach, then you are going to love this episode. 

You can follow Kierra https://www.instagram.com/klc.thestudio/ and learn about her services here https://klcthestudio.com/instagram-links/

Highlights from this episode:
-What is a marketing strategy and how does true marketing play a role in your business.
-What is traffic and how it plays a role in your marketing strategy.
-What is conversion and how it plays in your marketing strategy
-What is retention and how it plays in your marketing strategy
-What is the difference between content marketing and a true marketing strategy