Ready to stand out in your industry with your own unique messaging? Today Regan focuses on the importance of being innovative when it comes to positioning your business online. The information age is coming to an end and people aren’t just seeking out just “how to” and “value” anymore. Our ideal clients are smarter and they are looking for someone who can look at their problem uniquely and share their way of solving it in a new way. Regan breaks down how you can curate and innovate your own unique messaging in order to be a trendsetter and to go-to person within your industry. AKA make more sales!

In the episode, Regan explains what messaging is and how to utilize your mission, stories, and understanding of your ideal client as a way to be a trendsetter in your industry. She shares how we can learn from other successful businesses outside of the online industry that shows when we evoke emotion in a way no one else can, we will always be the first choice when it comes for someone to invest in us.

Highlights from the episode:

• What is messaging
• Diving into your mission statement
• The secret sauce to better messaging (aka market research)
• What is required to be innovative
• A quick way to make your messaging convert better

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